Monday, January 17, 2022

Lots of people are Choosing Faux News Sites?

Fake news sites have been used and embraced by online marketers as a successful sales tool. You might have seen a fake news site or two before if you've been browsing the Internet and searching for product reviews.

The FTC has placed a ban on fake news sites. Here's what to understand and what this means for online marketing.

The most popular signs of a fake news site are the supposedly legitimate news report video on a product along with a number of supposed icons from big-name and reputable news sources like CNN. These graphics indicate that the merchandise has been featured on these reputable news sources previously, and the only real reason that these fake news sites are able to display these graphics is if their product truly has been mentioned and featured on these reputable news sites.

The way these fake news sites have gotten away with it previously by just using paid advertising to get their product listed on these reputable sites. So when they claim that their product has been featured on CNN, this simply means that they have purchased a banner ad to appear on CNN's website

That is one of many major ways which these sites have been able to sneak underneath the radar seemingly playing by the guidelines up to this point. However now the FTC has passed a new law which forbids the utilization of these sites as a marketing tactic. A number of consumers were likely feeling betrayed and tricked until enough of them complained to get the Federal Trade Commission's attention.

It won't take extended with this to pass into other niches. If you've been using these kind of sites as your landing pages, it could be time for you to begin looking for other choices with regards to marketing your products or services.

The FTC has also come down on using outlandish and specific claims or testimonials unless they are absolutely able to be proven. If you've ever visited a fat loss product's page online, you've probably seen what they're talking about. Claims about losing 100 pounds in 3 months and displaying an image of a slim "after photo" person are just what they are talking about.

Whilst the FTC is tightening its watch over affiliates, there are still methods to happily coexist and make serious money online through white hat marketing practices. The important thing so far as the FTC is concerned is transparency in marketing.

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Saturday, January 8, 2022

Just what exactly elements to locate inside of a Product Review Site

Product Review websites abound on the net, but they're far from all being equal in regards to honesty and integrity. Many product review sites seem to be unbiased in the beginning glance, but further inspection indicates their true intent: to only promote products favorably, to allow them to generate income via affiliate links

Here are a few methods to assess if a website and its owner(s) are just inside for the cash, or if they give honest truly neutral, consumer-oriented product reviews:

1. Who Runs the Site? A genuine review site could have an About/Bio/or Info page that details who owns the website (and oftentimes why they started it.) A lot of sites that claim to be 'product review' sites are very run by affiliates posing as "honest" reviewers, when actually their sole intent would be to only recommend every product they write about

2. Do the Reviewers or Site Owners Purchase The Products Themselves? This is a critical factor for review integrity. Exactly like scientific studies, there's a powerful proclivity towards favorable bias of something if the reviewer didn't pay for it himself. The fact a writer pays for the product(s) him or herself speaks volumes about their impartiality and ability to stay objective throughout the span of the review.

3. Does the Website Review an Variety of Products or Only One? A site that reviews a variety of products is more likely to be neutral and a real review site than a site where just a single product is reviewed. Why would someone visit the trouble of building a website for just one product and then give it an adverse review? Obviously the review will soon be positive (although occasionally they might throw in an adverse comment or two to offer the appearance to be impartial

Single-product-sites are well-liked by affiliate marketers as the search engines give strong weight to using keywords in the domain name (url title.) So if the item being reviewed is 'Acme List Building Secrets', then employing a domain of 'AcmeListBuildingSecretsReview' will most likely give that site a higher position in the search engines.

4. Do the Reviewers Have Only Positive What to Say about the Products They Review? A really neutral product review site could have both positive and negative reviews. If all of the reviews on a website are glowing, and every product is endorsed, then there's a good bet that the reviewer is serving their own interests instead of those of the consumer

5. Does the Review Headline Use the Word 'Scam'? This is a classic tactic utilized by many unscrupulous reviewers to utilize keywords in the title along with to offer the appearance of shoring up the trust factor. A sample headline might read, "Is Acme List Building Secrets a Scam?" - since it utilizes the keyword phrase in the title, along with that phrase will mirror what folks type in the search box when they've questions of a product.