Fake news sites have been used and embraced by online marketers as a successful sales tool. You might have seen a fake news site or two before if you've been browsing the Internet and searching for product reviews.
The FTC has placed a ban on fake news sites. Here's what to understand and what this means for online marketing.
The most popular signs of a fake news site are the supposedly legitimate news report video on a product along with a number of supposed icons from big-name and reputable news sources like CNN. These graphics indicate that the merchandise has been featured on these reputable news sources previously, and the only real reason that these fake news sites are able to display these graphics is if their product truly has been mentioned and featured on these reputable news sites.
The way these fake news sites have gotten away with it previously by just using paid advertising to get their product listed on these reputable sites. So when they claim that their product has been featured on CNN, this simply means that they have purchased a banner ad to appear on CNN's website
That is one of many major ways which these sites have been able to sneak underneath the radar seemingly playing by the guidelines up to this point. However now the FTC has passed a new law which forbids the utilization of these sites as a marketing tactic. A number of consumers were likely feeling betrayed and tricked until enough of them complained to get the Federal Trade Commission's attention.
It won't take extended with this to pass into other niches. If you've been using these kind of sites as your landing pages, it could be time for you to begin looking for other choices with regards to marketing your products or services.
The FTC has also come down on using outlandish and specific claims or testimonials unless they are absolutely able to be proven. If you've ever visited a fat loss product's page online, you've probably seen what they're talking about. Claims about losing 100 pounds in 3 months and displaying an image of a slim "after photo" person are just what they are talking about.
Whilst the FTC is tightening its watch over affiliates, there are still methods to happily coexist and make serious money online through white hat marketing practices. The important thing so far as the FTC is concerned is transparency in marketing.
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